Brand Soul
Posted by Rosadblogger on Wednesday, May 18, 2011
Under: Info
Do not Go After Business, Go After Brands
If you want mengkomunukasikan that you are a true lover of the girl who palaing your loved ones, there may be some kind of way that you will travel. For example:
But, guess, what other ways are more powerful? The girls themselves will come to you and say "You Such a great lover". It's called Branding.
Do not be happy first, to reach the last stage of course was not as easy back your hand. In essence, without Trying too hard to sell anything , tetapaio target market will drop his choice for us because we value competition and other woods, the soul of our own brand.
According to the survey, differences in patterns of business from corporate America / Europe to Asia-based companies (Indonesia) is located in Asia ini.Perusahaan branding activity is not too concerned with the development of its brand in the future, while American companies are very concerned with branding in their business activities.
There are many fundamental differences from a business mindset and branding mindset. General pattern of business (money oriented) tend to stick 10 fingers to ten different cake. While the pattern is more concerned with long-term branding (long run), meaning that 10 fingers stuck in one cake only, keep it carefully and consistently.
Do not think for meiliki business, think for a brand. Having a brand means to have your mind set of consumers. If only the business of selling services / products, then the actual selling brand knowledge / benefit. In
essence, brands are intangible assets that are difficult to be taken,
while the business could fall up in semalam.Pabrik can burn, harag
machine could shrink, HR can strike just one day a big loss. In essence, the business can go bankrupt in a heartbeat.A
couple of years now and the future present a free market, where human
resources and products - products from overseas could be freely found in
Indonesia, armed with what products you will be able to compete with
similar products from China is cheaper, for example? With what you all are still competent work of foreign human resources to face a more knowledgeable? So, are you a believer brand?
Unique Soul
If you have a brand sebiah present and active in its branding process, it does not mean you have to be on track aman.Mungkin we need to examine what the soul of your brand? The discovery of the soul is aimed to discover your brand differentiation from competitors' brands, as well as determine what you want from consumers to brnad your thoughts?
Here are examples of some brand that's been obvious for his soul.
The company company is proving its consistency in delivering a value / idea of brandnya. An idea, not the 10 pieces of ideas! I had trouble handling his client that the CEO is a lot of ideas and excitement. Plus all policies must always rollicking accommodate all the divisions of opinion. The company has just plunge yourself into retail in its early years, had wanted to crawl into project-based, because it is considered more profitable divisions ni, etc..
Diversity is important, but must remain within the corridor of the company's vision at first. Consistency ni solely from the brand, which then in turn is captured sigle mind set of consumers.MCG Advertising
If you want mengkomunukasikan that you are a true lover of the girl who palaing your loved ones, there may be some kind of way that you will travel. For example:
- The first way to do this is coming directly to him and say "I'm a great lover", it's called direct marketing . There is a likelihood argument would be rejected by your dream girl right away.
- Another way might be through a third party, such as through a good friend of the girl, telling him "Heyy, I think he is a great lover". it's called PR (public relations).
- The other way is to slowly but surely took her first acquaintance, picked her up at home, polite and open the car door Every time traveling, then mengajakanya into a luxurious restaurant and then told me about the topics light, when you drive her home, at the right moment ago you just say "I'm a great lover", it's called advertising.
But, guess, what other ways are more powerful? The girls themselves will come to you and say "You Such a great lover". It's called Branding.
 |
| Energizer |
According to the survey, differences in patterns of business from corporate America / Europe to Asia-based companies (Indonesia) is located in Asia ini.Perusahaan branding activity is not too concerned with the development of its brand in the future, while American companies are very concerned with branding in their business activities.
There are many fundamental differences from a business mindset and branding mindset. General pattern of business (money oriented) tend to stick 10 fingers to ten different cake. While the pattern is more concerned with long-term branding (long run), meaning that 10 fingers stuck in one cake only, keep it carefully and consistently.
 |
| FedEx |
Unique Soul
If you have a brand sebiah present and active in its branding process, it does not mean you have to be on track aman.Mungkin we need to examine what the soul of your brand? The discovery of the soul is aimed to discover your brand differentiation from competitors' brands, as well as determine what you want from consumers to brnad your thoughts?
Here are examples of some brand that's been obvious for his soul.
| Brand | Business | Soul |
| Nike FedEx Energizer | Sporting Goods Delivery Battery | Young - Just Do it Responsible - We Live To Deliver Hi Quality - Energizer Bunny |
The company company is proving its consistency in delivering a value / idea of brandnya. An idea, not the 10 pieces of ideas! I had trouble handling his client that the CEO is a lot of ideas and excitement. Plus all policies must always rollicking accommodate all the divisions of opinion. The company has just plunge yourself into retail in its early years, had wanted to crawl into project-based, because it is considered more profitable divisions ni, etc..
Diversity is important, but must remain within the corridor of the company's vision at first. Consistency ni solely from the brand, which then in turn is captured sigle mind set of consumers.MCG Advertising
In : Info